A Brand for Passionate Squid Anglers
Sense of Superiority
Catch more. Get hooked.
Superiority in your hand.
M's selection Co., Ltd.,
the pioneer of eging.
ABOUT SQUID MANIA
独創
Born for All
Eging Fans
"SQUID MANIA is a manufacturer dedicated exclusively to eging tackle.
We design and develop our original creations.
With a strong focus on materials, every product is carefully engineered so that beginners and advanced anglers alike can fully enjoy the experience.
Making eging more enjoyable and more exciting—that passion is poured into every product we create."
誕生
The Story Behind the Brand
Tahara, our representative, grew up in a small fishing tackle shop in a port town in Kochi, Shikoku.
Fishing had always been part of his life.
Shikoku is often called the holy land of squid fishing, where eging is the most popular style.
At the time, once you grasped the basics, anyone could easily catch bigfin reef squid (Aori-ika).
He became completely hooked.
Morning, noon, and night—even on stormy days—he was out eging, constantly wondering where the squid might be.
“I wanted to outfish the anglers around me.”
“I wanted to catch squid no matter the conditions.”
Driven by that mindset day after day, he eventually learned how to locate bigfin reef squid in any situation.
Yet something felt missing.
There simply weren’t enough specialized tools to truly unlock the full potential of eging.
From that point on, he began developing new gear in order to enjoy eging on a deeper level.
Not only to enhance the joy of fishing, but also to introduce more game-like elements, enabling anglers to achieve greater results.
His goal is to offer a new way to enjoy eging and new challenges in the world of fishing.
As more members gradually joined the team, repeated testing followed, and before long, they were recognized as “SQUIMANI” simply by showing up at fishing spots.
From here on, SQUID MANIA will continue to evolve—driven by Tahara’s inspiration.
唯一無二
A Brand That Reveals the Essence
You can tell at a glance whether an angler is serious just by looking at their gear.
From there, you begin to see what kind of angler they are.
For us, “good gear” does not mean expensive gear.
It is something that makes you think, “I want this,” the moment you hold it—without even looking at the price.
First, choose gear you truly love, commit to it, and keep using it.
That is the fastest path to mastery.
At SQUID MANIA, that kind of gear is waiting for you.
When it comes to fishing gear, attention to detail is only natural.
Commitment is a philosophy—an unwavering standard.
Extreme balance, refined control, and heightened feedback sensitivity—
here, you will encounter something truly authentic, unlike anything else.
Tackle balance is especially important.
The better the gear, the more it adapts to the angler.
Start by replacing just your rod.
Or just your PE line.
Once you know the difference, you will want more.
We use what we create regardless of cost, continually bringing to life the gear we ourselves want.
There is something about SQUID MANIA—simply seeing our products reminds you of the true joy of eging.
開発
Delivering the Highest Quality at Unmatched Speed
At SQUID MANIA, we are deeply committed to our development process.
Fishing tackle is honest—almost like a living thing.
We adopt the latest materials, conduct repeated field testing, and bring products to market with industry-leading speed.
While most ideas take years to commercialize, we fully leverage Tahara’s intuition and experience to bring great ideas to life immediately.
Often within the same year—or the next—products are released into anglers’ hands.
Our factories are not merely vendors—they are partners who share our pursuit of excellence.
While rooted in Tahara’s own fishing experience, ideas are also shaped by the unfiltered voices of anglers in the field.
Rather than pursuing patents, we focus entirely on creating truly great products.
That is why SQUID MANIA has earned a loyal following.
We want only those who resonate with our values and vision to hold our products.
And we will continue creating for our fellow anglers.
PRODUCT
Products that continue to evolve alongside passionate squid anglers.
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QUALITY
品質
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DESIGN
表現
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Unmatched Operability and Sensitivity
Eging Rod
Never miss a split-second bite.
Control every movement with precision.
Created by SQUID MANIA—a brand that understands the true essence of eging—this is a one-of-a-kind eging rod.
Combining extreme lightness, uncompromising strength, and exceptional sensitivity, it elevates your eging to the next level.
This is not just a rod, but a weapon that directly impacts your results.
The moment you hold it, you’ll feel the difference. -
The Ultimate Form of Strength and Balance
Reel Handle
A reel handle honed to its limits through relentless material reduction and precisely balanced strength.
Every turn can determine the outcome.
A precision design that eliminates excess, leaving only the strength that’s needed.
It delivers both power and delicate control, transmitting the angler’s intent directly.
A reliable ally—built to perform at its peak, even in the harshest conditions.Please note: Reels are not available from SQUID MANIA.
Please use reels from other brands. -
Designed for beginners to catch bigfin reef squid.
Squid Jig Egi
Cast. Jerk. Wait.
That’s all it takes.
With the ideal balance and fall posture that bigfin reef squid instinctively grab,this design overturns the idea that “eging is difficult,” making it possible for anyone to achieve results.
Built to bring lifelike presence underwater,its action and silhouette trigger a squid’s natural instincts.
Making eging simpler.
Making it more enjoyable. -
Japanese Reliability, Continuously Evolving PE Line
Fishing Line
The line is the lifeline of eging.
Here you will find PE lines engineered with the precision of Japanese quality control, achieving the ideal balance of strength, sensitivity, and smoothness.
Because you can trust it, you can focus entirely on the game.
Trouble-free in use—thin, yet strong.
“I want a line I can truly trust.”
SQUID MANIA answers that desire.
A reliable partner that detects even the slightest bite and turns it into a solid hookset. -
Thoughtfully engineered for anglers.
Apparel / Accessories
Apparel and accessories designed with a focus on comfort and functionality in the field.
Attention to every detail—so you can focus on the catch.
Designs that ignite your passion for eging, simply by being in your tackle box.
For all who love eging.
Gear of true value — from SQUID MANIA.
A Brand for Passionate Squid Anglers
Sense of Superiority
Catch more. Get hooked. Superiority in your hand.
Our Commitment to the Environment
SQUID MANIA supports the Sustainable Development Goals (SDGs).
Company Information
| Company Name | M’s selection Co., Ltd. |
|---|---|
| Established | February 25, 2011 |
| Address | 505-1 Nakajima, Nakagawa-cho, Anan City, Tokushima, Japan |
| Representative | Takayuki Tahara |
| Business | Planning, wholesale, and design of fishing tackle |
| Contact number | 050-3156-7750 （Week day 9:00-18:00） |
Official SNS
Contact
For general inquiries, please contact us via Instagram.
共創
We are Looking for Sales Partners
Would you like to grow the brand together with us?
"SQUID MANIA is currently seeking retail partners who are interested in carrying and promoting our products as official brand partners.
Please contact us using the form below."